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Join Amnesty: Slide to Unlock

Posted by Marc | 14-11-2011 22:31 | Category: Human rights

Clever campaign from Amnesty International Sweden as seen in the iPad app from the Swedish newspaper DN.se.
While swiping visitors passed by an image of a prison cell with an prisoner inside. The ad prompts “Slide to Unlock”, which when used opens the prison cell and reveals a call to action to join Amnesty International as an activist.

On the campaign website, which works only properly on an iPad and iPhone, visitors can download a wallpaper. It works similar as the ad. Unlocking opens the prison cell.
See the video about this after the break.

Related posts with interactive iPad ads:
- From Amnesty International Germany: Caught in the iPad
- Ad from the Austrian VGT (Association Combating Animal Factories): Swiping blood on the iPad

Hat tip to Paul de Gregorio.

Advertiser:
Amnesty International Sweden
Source:
Digital Buzz Blog

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.