The best of non-profit advertising and marketing for social causes

Katherine Heigl really hates balls

Katherine Heigl really hates balls

Katherine Heigl really hates balls. And in case there’s any ambiguity: she means testicles.

Katherine Heigl really hates balls

The American actress released this video on Funny or Die, which is now an advertising medium thanks to Snooki’s recent campaign. It promotes ihateballs.com, which promotes spaying (and neutering) of pets.

From the site:

I Hate Balls is an edgy campaign targeted to raise awareness about spay/neuter, a simple and extremely effective means of stopping the killing of animals in shelters.
Nancy and Katherine Heigl, founders of the Jason Debus Heigl Foundation developed the I Hate Balls campaign to reach into all pet friendly hearts and homes with one surgically direct mission – fight the good fight against balls!
Since its inception, the Jason Heigl Foundation has taken the bull by the…well, balls. Funding spay/neuter programs has long been a passionate focus for the Foundation alongside the provision of financial support for rescue organizations that save pets from over-crowded shelters on a daily basis.

The video is absolutely hilarious. You can watch it after the break. (Flash only.)

And men… try not to cringe.

 

See the behind-the-scenes featurette here.

(The online “Chop Shop” is also pretty amusing.)

Advertiser:
I Hate Balls
Agency:
Funny or Die
Source:
Extra TV

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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