The best of non-profit advertising and marketing for social causes

Keep your eyes open

Keep your eyes open

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A few posts ago Ulf from TBWA/Corporate point me to these ads from FIDH (Fédération Internationale des Ligues de Droits de l’Homme/International Federation for Human Rights).
This kind of artwork is seen before but in this case it’s very appropriate. Keep your eyes open otherwise you don’t see what is happening.
The pressure on China about human rights is getting bigger because of the economic growth and the coming olympics.
Copy: In China with a market of one billion consumers torture executions and forceful evictions still take place, in violation of the most fundamental freedoms, but let’s not bring it up billions of euros are at stake.

Agency TBWA/Corporate

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Advertiser:
FIDH (Fédération Internationale des Ligues de Droits de l’Homme/International Federation for Human Rights)
Agency:
TBWA/Corporate

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