Kentucky Fried Cruelty
Posted by Jeroen | 20-02-2008 00:58 | Category: Activism, Animal rightsPETA is speaking up against the way Kentucky Fried Chicken (KFC) is handling its chicken.
PETA was willing to pay up the $4.2 million to get these commercials on during the Superbowl. They could have reached nearly 100 million viewers. Fox however refused to air them. Now the movies live a viral life as “banned commercials”, saving PETA a lot of money and reaching at least a part of the intended audience.
In the ads we see Colonel Sanders, the founder (and logo) of KFC condoning and even indulging in the mistreatment of chicken. PETA has gathered quite some graphic evidence of this treatment going on in real life, not by Col. Sanders of course, he died in 1980, but by employees of KFC.
The third video in the row is titled “Torture Camp” and has the most explicit violence in it.
The campaign website (kentuckyfriedcruelty.com), a spoof of the original KFC website, provides all the information needed to support this cause.
They start of in good PETA style by getting some celebrities’ support.
And then they provide you with everything you need to protest or spread the word. Leaflets, banners, billboards and ads. You can download about everything from their website or order them as prints, ready to use. They also provide you with the necessary code to embed their videos and banners on your website or blog to spread the word online.
One of the posters:
A banner:
The depth of the site shows they were prepared to receive the after superbowl surfer and provide the honestly interested with all the information they could wish for. Big pro’s go to the fact that they have done everything to make it easy for people to share this story. The design of most of the posters and banners on the other hand, leaves a lot to be desired.
Of the three videos I like “Torture Camp” best. Just because the other two don’t hit you in the stomach like this one does. Getting banned from the Superbowl shouldn’t be a problem for these three little gems, as I mentioned earlier, I predict they’ll live a ‘happy’ viral life.
Advertiser:
PETA | Profile
Agency:
The Cricket Club
Additional credits:
Creative Directors: Roald van Wyk, David Ekholm
Art Director: Roald van Wyk
Copywriter: David Ekholm
Director: Scott Corbett
Source:
Ads of the World
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