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Kimberly-Clark, still cutting forests for Kleenex

Posted by Marc | 23-04-2009 22:24 | Category: Environment

Kimberly-Clark the largest tissue maker in the world is on fire for a long time because of their bad environmental policy. Kimberly-Clark doesn’t have a policy for using recycled content in their consumer paper products, which include Kleenex as well as Scott, Cottonelle, and Viva. Even worse than not using recycled content, the company sources some of its wood pulp from virgin forest, including some of the last remaining ancient Boreal forests in North America.
Kleenex has launched a big marketing campaign to try and tell consumers that it ”Feels good to feel” their tissues. That’s why Greenpeace made this new video: “Kleenex comes with more than a feeling”.

More in this tissueguide from Greenpeace

Advertiser:
Greenpeace

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.