The best of non-profit advertising and marketing for social causes

Know what to do

Know what to do

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What would you do if you saw a person lying at the bottom of a stairwell?
Good guerilla from the Red Cross Canada situated in the Cineplex Odeon Theatres in Toronto. Mission is to shock people so they understand how important it is to learn first aid.
If you come closer to the ‘ad’ the accompanying copy signs ‘Know what to do’.

Agency Downtown Partners, Toronto
Great catch from Brief Blog

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Advertiser:
Red Cross Canada
Agency:
Downtown Partners, Toronto

Founder of Osocio. It all started with collecting election posters in 1973. And that’s never stopped. Read more.

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