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Know them before you judge them

Posted by Marc van Gurp | 9-03-2008 22:15 | Category: Discrimination, Human rights



Hard to understand this PSA if you don’t speak Romanian. It is about discrimination against gypsy minority from Romania. One of the things is that children are not allowed to play or to be friends with gypsy kids.
The PSA shows two kids playing together and sharing things on the playground. At home one of the mothers asks with whom her son was playing, he said ‘No one’.


Copy: “Discriminarea romilor se învaţă acasă. Cunoaşte-i înainte să-i judeci”.
Discrimination (of Gypsies) is learned at home. Know them before you judge them.
This campaign is from Stop Prejudecăţilor despre Etnia Romă - S.P.E.R. (English: H.O.P.E.), a project sustained by the European Union and the Romanian government.
The campaign is communicated tese months as a tv-spot, radio spot, magazine ad, outdoor ad and a website.

image


Advertiser:
S.P.E.R. - Stop Prejudecăţilor despre Etnia Romă
Agency:
TBWA\MERLIN Bucharest
Additional credits:
Director: Catalin Mitulescu
Source:
10ad




Comments


Comments about Know them before you judge them

I’m Romany (ethnically Gypsy - totally different from Romanian). That ad is very cool.

Posted by Margita | 19-04-2008 10:22

Comments about Know them before you judge them

I don’t totally agree. No one should speak before living among gypsies…Why aren’t romanian ethnics wanted in other countries to work? Because gypsies went there to steal, beg and do other bad things and they said they are from Romania…And now everyone thinks romanians are the same with gypsies…

Posted by Alex | 13-07-2008 15:05



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