Osocio NL

Learn Hands-Only CPR on the body you want your hands on

Posted by Marc van Gurp | 20-07-2011 20:58 | Category: Health



image

We are spoiled this year with interactive campaigns in the non-profit niche. Campaigns become better and innovative.
Just like this new campaign from the American Heart Association in collaboration with the Ad Council.
They just launched a Web-based learning experience to teach Americans how to help save a life with Hands-OnlyTM CPR.

The new digital application walks the viewer through the two steps of Hands-Only CPR: calling 9-1-1 and pushing hard and fast in the center of the chest until professional help arrives. Viewers can try it out on a female or male torso that they choose from a gallery of bodies.

BTW Disco can save lives but the Stayin’ Alive song isn’t needed.


image

image

“We took a novel approach with the execution to increase the likelihood of viewer engagement and pass on — with the intention to help save lives,” said Peter McGuinness, chairman and CEO of Gotham, the New York ad agency who created the Web-based application.

“All Americans, at a minimum, should know Hands-OnlyTM CPR — and use it — so we can really make a dent in improving survival from sudden cardiac arrest,” said Michael Sayre, M.D., chair of the American Heart Association’s Emergency Cardiovascular Care Committee. “The new digital application is fun, engaging and takes just a few minutes. Anyone can take the time to learn this lifesaving skill.”

The Hands-Only CPR campaign started originally in 2009. Besides the application Gotham also developed a series of Web banners to promote it. An integrated social media program will also extend the reach of the new application through blog outreach and online partnerships that engage and educate adults.

Ken Jeong speaking about the campaign in this Behind the Scenes video:


Campaign video from earlier this year. Also with ‘Stayin’ Alive’:


Advertiser:
American Heart Association
Agency:
Gotham







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)