Learn what it takes to be one of the greats

In this cross media campaign the Ontario College of Art and Design (OCAD) advertise its new Executive Masters of Design in Advertising (EMDes) program. Startup agency Huxley Quayle von Bismark from Toronto Canada shows four industry heavyweights being dissected to see what makes them tick.
Above it is Geoff Craig, vice-president and general manager, brand building at Unilever Canada lying on table.

The OCAD’s goal is to create the first class of professionals who can move effortlessly between traditional advertising, design, digital and non-traditional communication.
Huxley Quayle von Bismark won the project through a recommendation from a member of OCAD’s advisory board.
“We heard they were a really great new agency that had incredible creative credentials for innovative work,” says Robert Saxon, director of the EMDes program.
“OCAD came to us and said we want to position ourselves as a leading-edge place with unconventional thinkers, and we took it from there,” says Andy Shortt, one of the partners at Huxley Quayle von Bismark.

Below Taxi Canada president Rob Guenette minus the top of his skull and Nancy Vonk, co-chief creative officer at Ogilvy and Mather with her stomach cut open and her internal organs exposed.
Coming soon to determine: Geoffrey Roche, chief creative officer at Lowe Roche.

The campaign also include webbanners and a interactive website where you can determine the four industry heavyweights yourself.

Do-it-yourself determine at ocad.ca/masterminds

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