Learning Braille with Lego like bricks is a stunningly simple and appealing idea. Brazilian agency Lew’Lara\TBWA made it a project for the Dorina Nowill Foundation for the Blind. A project because it is more than just a campaign for the foundation. It is an important tool in the literacy process of visually challenged children. It also encourages the inclusion of children with or without visual impairment.
The bricks are based on the Braille alphabet’s six-dot configuration. And encourages children to learn to read and write in a playful way.
The idea was done before called Tack-Tiles which is available in five languages. Dorina Nowill made it available for Portuguese speaking people and is available on the Creative Commons knowledge. The aim is to convince toy manufactures to produce this project for children around the world.