Onstuimig

Lend Your Leg Campaign

Posted by Monica Brasov-Curca | 4-04-2012 08:34 | Category: Activism, Human rights, Peace & Conflicts



“The Lend Your Leg Campaign”

image

April 4th commemorates the International Day for Mine Awareness. The campaign brings to light the destruction and human suffering antipersonnel landmines have caused.  Often used in war antipersonnel landmines are activated when the victim steps on the explosive device, and causes great injury of even death.  Often not detonated during a war they lie dormant for years and even decades under, on or near the ground until a person or animal triggers them. Antipersonnel mines are not bias and do not distinguish between a soldier or a civilian, between an adult or a child. Check out a map after the break showing where most landmines are located.


According to the website Lendyourleg.org  most antipersonnel landmines are made of plastic, metal or other materials and contain explosives or shrapnel. “They can be activated by direct pressure from above, by a tripwire, or even simply by the proximity of a person within a predetermined distance. Some landmines are designed to maim, some to kill. When triggered, a mine unleashes unspeakable destruction. The blast can cause blindness, severe burns, destroy limbs, and generate devastating shrapnel wounds. Sometimes people who trigger mines die due to loss of blood or because they don’t get to medical care in time. Those who survive and receive medical treatment often need amputations, long hospital stays, and extensive rehabilitation.”

Most victims suffer foot and leg injuries as they step on the landmine.  The “Lend Your Leg Campaign” works with the The International Campaign to Ban Landmines (ICBL) - a global network, in more than 90 countries that “works for a world free of antipersonnel landmines and cluster munitions, where landmine and cluster munition survivors can lead fulfilling lives.  Here is map showing the countries most effected by landmines.

image


Both celebrities and global leaders and many many citizens have joined online with one goal: to ban the use of landmines.  The Ban Landmine Treaty in fact is the main goal of the campaign.  The treaty is officially titled: the Convention on the Prohibition of the Use, Stockpiling, Production and Transfer of Anti-Personnel Mines and on Their Destruction and is the most comprehensive international instrument to work towards a landmine free world.  The treaty would ask participating states to do these (80 % of the Worlds states already agree):

  1. never use antipersonnel mines, nor to “develop, produce, otherwise acquire, stockpile, retain or transfer” them;
  2. destroy mines in their stockpiles within four years;
  3. clear mined areas in their territory within 10 years;
  4. in mine-affected countries, conduct mine risk education and ensure that mine survivors, their families and communities receive comprehensive assistance;
  5. offer assistance to other States Parties, for example in providing for survivors or contributing to clearance programs;
  6. adopt national implementation measures (such as national legislation) in order to ensure that the terms of the treaty are upheld in their territory.

By lending your leg, participants can virtually join a great voice that shouts: NO MORE LANDMINES.  I lent mine, I was leg 2012, what number are you? 


Advertiser:
Arcangeles
Agency:
International Campaign to Ban Landmines
Additional credits:
UNHCR
Source:
Lend Your Leg Campaign







My comment



Comment:












Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







image of a graduation cap

Recent in Academy


Commander Chris Hadfield: Making space (and Canada) cool again

This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Read more

Strategy: Laughing Our Way to a Better World

Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
Read more

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.


Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

From the archive: Nothing replaces water

Denver Water: Nothing replaces water

Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)

Osocio is powered by


Hosting, Webbuilding:
Onstuimig Interactive Communication







blog advertising is good for you