It’s a funny juxtaposition, and may appeal to some youth. But it’s really a false dichotomy. I suppose the ads could be read as “if you only know popular culture, and don’t have a broader education, people will see you as shallow.”if you only know popular culture, and don't have a broader education, people will see you as shallow. Click To Tweet
Hmmm… I’ve read Kafka, and I thought “Bad Romance” was a pretty cool song (and video). And while I’m not a fan of Miley Cyrus’ music, I appreciate her bizarre celebrity efforts to promote LGBT rights, pot decriminalization, and equal nudity laws. The Dreyfus Affair was a much more historically important event than Miley posting nude photos on Instagram, but it seems to me that modern culture is a pretty big tent. (Hell, it’s more of a big top.)
One thing the two ads have in common is that both representatives of an educated worldview are famous 19th-20th Century European Jewish men, while those standing for shallow culture are 21st Century American women with Christian backgrounds. But I think this has more to do with Israeli students getting a better understanding of global Jewish history than any hint of Shiksa-shaming.
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