Lessons from the left testicle

“The best campaigns aren’t those made with big bucks but with a great idea!” I said to Ben Peacock after he excused himself saying “Not quite a big bucks TV ad but hopefully interesting and all about a good cause”.

Here it is, Ben’s Charity Bookshop.

The idea is pretty simple. From now until May 20 you can drop in to 374 Crown Street, Surry Hills Australia and check out a shop that sells nothing but a book, Lessons from my Left Testicle. That’s right, all the walls are covered, it’s in the windows, hanging from drip stands and scattered across the hospital bed that’s sitting plum in the middle.

Ben was diagnosed with testicular cancer in 2006. Lucky for him, he survived. And vowed never to live an ordinary, everyday life again. One of the thing he did was writing the book Lessons from my Left Testicle.
You can buy the book Ben’s Charity Bookshop until May 20. And of course online.
Profits from the shop go to the Australian Cancer Council.

Before cancer Ben helped the world’s biggest brands sell cars and soap bars. After cancer he founded Republic of Everyone, a communications agency dedicated to promoting things that do good in the world.
He was also spokesperson for the Cancer Council.

Book cover:

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