The best of non-profit advertising and marketing for social causes

Let the Orangutan smile like a banana

Posted by Marc | 2-12-2012 11:00 | Category: Animal rights, Environment

The banana is usually used for other purposes in social advertising. Like this and this.
The Swedish Save the Orangutan use it to make the Orangutan smile.

Agency Futurniture: “The idea was that it would be so nice so people wanted it at home.”

Advertiser:
Save the Orangutan
Agency:
Futurniture, Stockholm, Sweden
Additional credits:
Creative Director: Fredrik Nilsson
Copywriter: Björn Wigenius
Art Director: Kate Breineder
Account Executive : Jakob Lind
Source:
I Believe in Advertising

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.