Osocio NL

Life Before Death: Your death-venture will begin shortly

Posted by Marc van Gurp | 16-08-2010 21:29 | Category: Awards, Design, Health, Social aid

A very unusual but surprisingly good campaign about death and dying named Life Before Death. The campaign is from the Lien Foundation, a Singapore philanthropic house that advocates better care for the dying. It started Asia’s first centre for research and training in palliative care.
Life Before Death was conceived to get people thinking and talking about a universally taboo subject —death & dying—and to highlight the urgent need for improved care for the dying.

Death is being re-branded with a new image and attitude.
All this to try and change your mind about this whole Death & Dying thing.
We’re not, of course, suggesting you hasten the process along in any way – let’s be clear about that.
Instead we’re talking about making every bit of your Life Before Death more meaningful to you and the people you hang around with.
Whatever way you choose to journey the years, months, weeks or days before the End, we’re here to open up a world of possibilities for you.


The main part of the campaign is the Life Before Death website full of interactivity:
- What is your last playlist? What is the soundtrack of your life?
- Say it. Say something to those you care before it’s too late.
- Bucket list. Create your ultimate to do list.
- Legacy gallery. A thought-provoking collection of images of Life Before Death
- The last word. What are your last words?
- The Quality Of Death index. The index measures the current environment for end-of-life care services across 40 countries.

The campaign contains also a Facebook Page Befriend Death on Facebook.

Life Before Death: Happy Coffins

Third part is Happy Coffins, a coffin design competition. Winning entries stand a change to win $10,000 in prizes and go on to the international stage through online activities and installations. Contest ends 3rd September 2010.

One of the entries, made by boykegusti:

Life Before Death: Happy Coffins

Lien Foundation
XM Asia Pacific, Singapore
Additional credits:
Executive Creative Director: David Brown
Senior Art Directors: Danny Lim, Cheng ShuYau
Interactive Designer: Joel Chua
Copywriters: Calista Teo, Remesh Panicker
Flash Programmers: Edalene Tay, Leon Ng, Chris Luo, Ong Hon Tat
Technical Developers: Chai Chok Fern, Lydia Tay
Voiceover Talent: Remesh Panicker
Production Manager: Candice Chong
Account Director: Gerard Lim


Comments about Life Before Death: Your death-venture will begin shortly

Haha! Deathbook from eyeka contest is my fav :D

Posted by microshit | 16-08-2010 22:28

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)