Challenging the fear and misunderstanding that surrounds HIV is the purpose of ‘Life in my Shoes’, a multi-platform campaign in the UK that has been gathering support of stars from TV and film industry. One of their first efforts was a campaign film, with the casting from a web audition, and young Pearl selected for the lead role.
Using creative mediums as a platform, and backed by Body&Soul centre, the campaign wants to ‘share the understanding of what life is like in someone else’s shoes’.
I’m just a bit puzzled on why they’ve decided to put their videos private on Vimeo. Makes no sense for such a well conceived (and designed) campaign.
Body And Soul