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Life in My Shoes

Posted by Armando Alves | 15-01-2012 15:19 | Category: Health



Challenging the fear and misunderstanding that surrounds HIV is the purpose of ‘Life in my Shoes’, a multi-platform campaign in the UK that has been gathering support of stars from TV and film industry. One of their first efforts was a campaign film, with the casting from a web audition, and young Pearl selected for the lead role.

LifeinmyShoes.org

Using creative mediums as a platform, and backed by Body&Soul centre, the campaign wants to ‘share the understanding of what life is like in someone else’s shoes’.

I’m just a bit puzzled on why they’ve decided to put their videos private on Vimeo. Makes no sense for such a well conceived (and designed) campaign.

 



Advertiser:
Body And Soul
Agency:
Traffic




Comments


Comments about Life in My Shoes

Not private any more! Thanks for the post, keep an eye out for more news about Life in my Shoes soon.

Posted by Body & Soul | 18-01-2012 11:52



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