The best of non-profit advertising and marketing for social causes

Lifelike hologram as a guard at a handicapped parking space

Lifelike hologram as a guard at a handicapped parking space

There are many names in use for unauthorized drivers behavior. For those parking a car in a space intended for disabled. Let’s call them assholes and there are more than you might think. In Russia it is over 30% of all drivers.

Russian organisation Dislife came with a new technique trying to stop this unwanted behaviour. They projects lifelike holograms at the time that a non-disabled wanted to take a restricted parking space. Special cameras verified the presence of the disabled sticker on their windshields and if no sticker was detected, the hologram would appear to confront the driver.

This technique is now used in a variety of business centres and malls in Moscow, including the largest mall in Europe, Aviapark.

Agency: Y&R Moscow

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