This fundraising tv-spot is from RNLI, the British Royal National Lifeboat Institution. I know how spooky the sea can be overthere (I’ve been there many times by boat) but this can happen anywhere.
At the RNLI website you can see some short but nice video’s about lifeboats. This summer I saw something similar as this (.wmv) at Sennen Cove (Cornwall near Land’s End), very impressing.
Reuben Turner, former copywriter of Proximity London and responsible for this tv-spot, sent this (thanks Reuben).