The best of non-profit advertising and marketing for social causes

Linea Roja

Posted by Armando Alves | 17-04-2009 10:51 | Category:

The Red Cross continues with their advergame incursion, this time with a work by Leo Burnett Colombia, creating a first person shooter, freely available at linearoja2008.com, where blood gets a whole different meaning.

It’s not Red Alert, but it could save people in a different way.

Advertiser:
Cruz Roja Colombiana
Agency:
Leo Burnett Colombia
Additional credits:
Creative Directors: Rodrigo Davila, Carlos Murad, Tito Chamorro
Art Directors: Tito Chamorro, Carlos Bernal
Copywriter: Alejandro Mora
Audio: Alex Sanchez
Game Developers: Immersion games
Source:
Ads Of The World

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.