This new anti-obesity ad from Coca-Cola proposes a short-cut to living a longer, healthier and more active life – ‘live like Grandpa’.
Smoking like a chimney, drinking like a fish and working in a factory with hazardous materials not included (that would be living like *my* grandpa). Joking aside, I really like the comparison and the simplicity. As Futerra would have it, it’s about an inspiring alternative not a sacrifice.
David The Agency, Buenos Ayres