Long Copy returns with this ad from The Animal Care Society

Posted by Marc van Gurp | 11-05-2013 15:15 | Category: Animal rights

Long Copy returns with this ad from The Animal Care Society

Hard days for copywriters nowadays. Each message should be as compact as possible.
Not for The Animal Care Society, a nonprofit that saves dogs and cats from euthanasia.

Rather than using disturbing imagery, they chose to tell the uplifting true story of Betsy, a dog that was actually saved by The Animal Care Society (ACS).
Nice work! And smart that they use the same story on the ACS homepage.

Related posts about copy:
- Does this literacy campaign prove that nobody reads copy anymore?
- Children who watch their parents smoke

The Animal Care Society
Additional credits:
Creative Director/Writer: Kevin Miles
Creative Director/Art Director: Carl Koestner
Photographer: Dan Goldberg (tabletop) Photographer: Alexandria Koestner (dog)
Creative Retouching: Giannini Creative

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