Osocio NL

Long Copy returns with this ad from The Animal Care Society

Posted by Marc van Gurp | 11-05-2013 14:15 | Category: Animal rights

Long Copy returns with this ad from The Animal Care Society

Hard days for copywriters nowadays. Each message should be as compact as possible.
Not for The Animal Care Society, a nonprofit that saves dogs and cats from euthanasia.

Rather than using disturbing imagery, they chose to tell the uplifting true story of Betsy, a dog that was actually saved by The Animal Care Society (ACS).
Nice work! And smart that they use the same story on the ACS homepage.

Related posts about copy:
- Does this literacy campaign prove that nobody reads copy anymore?
- Children who watch their parents smoke

The Animal Care Society
Additional credits:
Creative Director/Writer: Kevin Miles
Creative Director/Art Director: Carl Koestner
Photographer: Dan Goldberg (tabletop) Photographer: Alexandria Koestner (dog)
Creative Retouching: Giannini Creative

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)