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Look me in the eyes… I said the eyes

Posted by Marc van Gurp | 19-10-2010 20:29 | Category: Ableism, Health



CAP48: Look me in the eyes… I said the eyes / Regardez-moi dans les yeux… J'ai dit les yeux

Wonderbra: Look me in the eyes… I said the eyes / Regardez-moi dans les yeux… J'ai dit les yeuxConfusing, where to look?
The original ad by Wonderbra (left) is obvious. Two things to look at, her eyes and her cleavage.
“Regardez-moi dans les yeux… J’ai dit les yeux”
“Look me in the eyes ... I said the eyes.”

What about the ad from CAP48 (above), the Belgium voluntary initiative by the RTBF?
What are your eyes doing? Be honest.

The ad is part of a new campaign from CAP48 published in newspapers and on postcards. The campaign contains also 4 videos and radio spots. See the videos after the break.

CAP48 campaigns for handicapped people in Wallonie, the French-speaking part of Belgium.
The model is Tanja Kiewitz, graphic designer at agency Air: “People often think that handicapped people don’t have a personality, that they are strange people. They have to see that I’m a woman above all and that I can be beautiful and sexy, and the handicap is secondary.”


“The idea was to try to change the way so-called normal people view the handicapped,” said Johan Stockmann, communications and partnership officer of CAP48. “They look at the handicap, not at the person. We want to change that.”

Read more in this this interview with Tanja Kiewitz and the people from CAP48.

Below the four videos part of the same campaign.
Do you hate being stared at?





Advertiser:
CAP48
Agency:
Air







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