Look out for cyclist

The aim of this Cycle safety campaign from Transport for London is to reduce the number of cyclists that are hurt on London’s roads. The phenomenon which is known as “change blindness” is used in this video - only a tiny fraction of all the information going into your brain enters your consciousness. People often fail to see a change in their surroundings because their attention is elsewhere.
How about you? Check out this test.

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ce test est terrible
mais je ne trouve pas le rapport avec les cyclistes.

je pense que c’est plutot à tous ces drogués à l’EPO qu’il faudrait dire de faire attention à la circulation, ils seraient moins dangereux pour eux et pour les automobilistes si ils évitaient de rouler les uns à côté des autres.

Roulez en file indienne Mrs les cyclistes, vous eviterez les prises de tête avec les automobiliste et augmenterez votre espérance de vie.

la drogue oui; le sport oui; mais le sport et la drogue non

stop au dopage, arretons les course cycliste.

Concernant le spot je le trouve toujours aussi bien réalisé, mais je pense que de tel créateurs feraient mieux d’utilisisant leurss savoirs faire pour des causes digne de ce nom.

restez sur les pistes Mrs les cyclistes, on le repette assez aux skieurs, suivez l’exemple.

@TOOMOO en fait, il s’agit des motocyclistes…

There has been some commotion about this campaign. You might remember some movies showing the same effect circulating the internets a few years back.
Basically, it’s the work of Professor Daniel Simons at the University of Illinois. He’s a bit disgruntled about the whole thing, especially the fact that they blatantly copied his work, without asking him first. He also says he would have been more than happy to help them out finding an even better way to show the issue.
He does like the goal of the campaign, so in the end it’s good, with just a slight hint of bad.

Moral: If you are going to copy something - even for a non-profit -, you might as well ask, even if you’re not violating copyright laws.

You can read the professor’s reply here:
http://www.brandrepublic.com/login/News/790233/
(free registration required)

From the Osocio archive

See this campaign from the Osocio archive