Love Every Drop 3D Light Show
Posted by Marc | 19-10-2011 22:42 | Category: Corporate Social Responsibility, Environment
This video shows a great 3D light show at Cathedral Square in Peterborough City Centre, East-England. The light show illustrate what happens when waste like fats, oils, wipes and sanitary products are thrown down sinks and toilets.
Anglian Water - the water and wastewater company serving the largest part of England and Wales – were behind this campaign with the name ‘Keep it Clear’. The light show was launched on Thursday 13th October 2011 before rolling it out to other trouble spots around the region. The projection was done by Drive Productions. They call it a 4D projection-mapping show.
The Anglian Water’s 6.1 million customers will be targeted with a campaign to challenge the way they dispose of waste – currently a £7million problem.
Paul Gibbs, Director of Wastewater Services: “This event shows, in all its technicolour glory, the scale of the problem we face when our sewers are clogged up with rubbish that shouldn’t be in them. These ‘unflushables’ – things like wipes and other sanitary waste – simply shouldn’t be flushed away in the first place. But when they are dumped into the sewer, they stick to the fats and oils that have set hard in the cold depths of our sewers, and they cause blockages. Bad smells are just the tip of the iceberg. Sewer flooding, and environmental damage are very real possibilities when this happens.”
As part of the campaign Anglian Water has launched a brand new website www.keep-it-clear.co.uk for which features the Keep It Clear facebook app where people can connect to generate personalised tips on how to get rid of waste effectively in the home and help reduce drain blockages in their local community.
Video from one of the spectators:
Advertiser:
Anglian Water
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