Osocio NL

Lube up for the Sochi Luge

Posted by Marc van Gurp | 4-02-2014 21:30 | Category: Gender issues, Sport



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The ad that wins the Olympics comes from the Canadian Institute of Diversity and Inclusion (CIDI). There is no doubt about that.
The two-man luge, in all its glory. Once you see this, you’ll never look at the Luge the same again.

Using an insult to tell the message. With all the clichés that matter. So exaggerated that it’s brilliant.

“The Games have always been a little gay. Let’s fight to keep them that way.”

Michael Bach, Founder and CEO of the CIDI: “The discrimination in Russia is unacceptable. As an organization, we want to show our support, especially for the athletes competing at the Olympics in Sochi.”

Hat tip Shannon!



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Canadian Institute of Diversity and Inclusion
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