We believe that a zoo is not the most suitable environment for an animal. They live in captivity and suffer. But there are animals that no longer exist in the wild, only in zoos.
Agency TWIGA Moscow made a special postcard to celebrate Moscow Zoo’s 150 anniversary, and to remind us of the important role of zoos.
It is a postcard with a special visual effect: it consists of two overlapping parts, and David’s Deer is only visible when it is placed on the right way on each other.
The cards were for sale in the Zoo kiosk and within a week the entire edition was sold. The proceeds go to a special fund, which is used for the return of David Deer in the wild.
“You cannot see it in the wild anymore. The deer could be seen only behind the zoo’s bars. Help us to preserve it or it might disappear completely.”
TWIGA Communication Group
Michael Elagin: Creative Director
Alexey Mihailov: Art Director
Margarita Indionkova: Designer
Nino Purtseladze: Manager