There are roughly two popular styles to promote vegetarianism. The PETA way: showing hooters because vegetarianism makes you beautiful and horny.
The other way is a funny video always ending with horrible pictures about factory farming.
This new campaign is from the second category.
It’s funny and I like it. But I’m also curious about another angle. That we see so little.
In Mad Sausage we see a hungry young man gets served some serious food for thought when a sausage starts telling his dramatic life story. What he hears will change his life forever.
Director Louis van Zwol decided to create this spot after reading ‘Eating Animals’ by author Jonathan Safran Foer. Together with production company IamErika, he assembled a team of advertising and film professionals from Amsterdam, the Netherlands, who wanted to make a difference. This project is a product of both their love for film and sense of ethical responsibility towards animals.
See the campaign website for the credits.