In Belgium, about 5.000 disabled people are on a waiting list for a disabled-friendly house. Inclusie Invest, a non-profit cooperative society, organizes such housing projects. To make people aware of Inclusie Invest and the housing shortage, 6 disabled squatted a house in the middle of a street in Brussels. In that very house, they recorded their own version of Madness’ well-known hit Our House.
Inclusie Invest is a cooperative company which builds houses adapted to the specific needs of persons with disabilities. Robust energy-efficient homes. For a realistic price. Close to the existing social and family network.
Inclusie Invest ask the public to become a squatter too. Virtually with a Facebook or Twitter share.
TBWA, Brussels, Belgium
Creative Director: Jan Macken, Gert Pauwels
Creative team: Bout Holtof, Geert Feytons
Account team: Katrien Crabbe, Mieke Michels, Geert Potargent
Strategy: Vicky Willems