The best of non-profit advertising and marketing for social causes

Madness! You can’t live in a waiting list

Posted by Marc | 17-12-2012 22:20 | Category: Homelessness, Social aid

In Belgium, about 5.000 disabled people are on a waiting list for a disabled-friendly house. Inclusie Invest, a non-profit cooperative society, organizes such housing projects. To make people aware of Inclusie Invest and the housing shortage, 6 disabled squatted a house in the middle of a street in Brussels. In that very house, they recorded their own version of Madness’ well-known hit Our House.

Inclusie Invest is a cooperative company which builds houses adapted to the specific needs of persons with disabilities. Robust energy-efficient homes. For a realistic price. Close to the existing social and family network.

Inclusie Invest ask the public to become a squatter too. Virtually with a Facebook or Twitter share.

Advertiser:
Inclusie Invest
Agency:
TBWA, Brussels, Belgium
Additional credits:
Creative Director: Jan Macken, Gert Pauwels
Creative team: Bout Holtof, Geert Feytons
Account team: Katrien Crabbe, Mieke Michels, Geert Potargent
Strategy: Vicky Willems

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.