Manchester condom campaign is simple, silly, sexy — and hopefully effective
Posted by Tom Megginson | 11-01-2012 13:43 | Category: HealthInteresting visual campaign from Manchester to remind youth to pick up free condoms before heading out for a night on the town. I couldn’t find better images, so I’ll caption each one below the picture.
“Whatever you do tonight, make sure you’re ready to roll. For free condoms and advice visit...”
The visuals and puns are quite silly, but in the primary research we just finished for a similar campaign in Canada we got the clear message that a little naughty humour is still the best way to reach youth — especially if it is guaranteed to make their parents uncomfortable.
“Whatever you do tonight, make sure everything’s in hand. For free condoms and advice visit...”
See two more after the break.
“Whatever you do tonight, make sure you’re ready to rock. For free condoms and advice visit...”
On the campaign web site, there was another visual execution that apparently didn’t make the cut for outdoor ads:
Advertiser:
Manchester City Council
Agency:
M.Four (in-house agency)
Source:
The Drum
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