Osocio NL

Marks & Spencer and Oxfam create giant GB flag from unwanted clothes #shwopping

Posted by Marc van Gurp | 16-08-2012 20:42 | Category: Corporate Social Responsibility, Homelessness, Poverty

Marks & Spencer and Oxfam create giant GB flag from unwanted clothes #shwopping

To raise awareness of their shwopping scheme, Marks & Spencer and Oxfam have created the world’s largest Union Jack flag from unwanted clothes.
The final flag, pieced together by local volunteers and school children, used 2100 unwanted items of clothing measured 20 metres by 10 metres (see video below, no sound). The contributing garments will now be recycled via Oxfam. 

Shwopping is M&S and Oxfam’s revolutionary sustainable fashion initiative asking consumers to adopt a ‘buy one, give one’ mentality when shopping and encourage greater sustainability on the high street.  The campaign aims to put an end to the one billion items currently ending up in landfill every year. All M&S clothing stores now accept used and unwanted items of clothing from any brand, all year round.

Joanna Lumley as the new Face of the eco and ethical programme:

M&S and Oxfam

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)