To raise awareness of their shwopping scheme, Marks & Spencer and Oxfam have created the world’s largest Union Jack flag from unwanted clothes.
The final flag, pieced together by local volunteers and school children, used 2100 unwanted items of clothing measured 20 metres by 10 metres (see video below, no sound). The contributing garments will now be recycled via Oxfam.
Shwopping is M&S and Oxfam’s revolutionary sustainable fashion initiative asking consumers to adopt a ‘buy one, give one’ mentality when shopping and encourage greater sustainability on the high street. The campaign aims to put an end to the one billion items currently ending up in landfill every year. All M&S clothing stores now accept used and unwanted items of clothing from any brand, all year round.
Joanna Lumley as the new Face of the eco and ethical programme:
M&S and Oxfam