Meir Panim launched new Winter Collection
Posted by Marc | 9-01-2008 22:31 | Category: Homelessness, Poverty
In this new campaign from Meir Panim, the Relief Centers in Israel, the new ‘winter collection’ is shown from poor and homeless. The campaign is made by Tel Aviv based agency Shimoni Finkelstein Draftfcb.
The idea is to demonstrate the contrast between worshiping a piece of clothing and desperately needing one for survival. A big fashion production, of models wearing used clothes was staged.
Models, defined by their looks and what they wear, stand for glamorous and desirable. By revealing where these clothes come from, the work provides a new perspective on our worship to fashion.
The campaign draw lots of press and is getting quite a good respond. The campaign runs on outdoor, print and also by a catalogue which will be distributed throughout fashion retail stores.
Meir Panim was established in 2000 by David and Rivka Zilbershlag in loving memory of their son, Meir z"l, who passed away after a short battle with a sudden infection. During Meir’s short life of thirteen years and two months, he could not enjoy food due to a rare liver disease. Today, thousands of people enjoy food each and every day in his merit.
Many people dream of contributing, in their own way, to world peace. Meir Panim helps realize that dream by recruiting a colorful tapestry of volunteers from all walks of life, who work side by side to assist our brothers, sisters, and children in need.
Related article: the award winning campaign for Meir Panim ’SMS for lunch‘.
Below the English and Hebrew versions of the campaign.
Hebrew version of the posters:
Advertiser:
Meir Panim
Agency:
Shimoni Finkelstein Draftfcb Tel Aviv
Additional credits:
Executive Creative Director/Writer: Kobi Barki
Art Director: Liat Cohen, Roi Saban
Photographer: Adi Orni
Print this article Send this article to a friend Share on:
Twitter
Digg
del.icio.us
Stumble It!
Facebook 
The Shrine Down the Hall
Follow Osocio at Twitter
