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Metro Travelers in Paris follow a bullet to sign a petition

Posted by Marc van Gurp | 2-01-2014 22:20 | Category: Peace & Conflicts



Action against Hunger (ACF): Killing a humanitarian is like killing those he helped

These big ads were shown at the Paris subway last month. It was from Action Against Hunger made for Human Rights Day.

Commuters could follow a bullet through a series of prints with symbols of the essential help humanitarians bring to those in need.
Ending with: “Killing a humanitarian is like killing those he helped”.
Metro Travelers are also invited to support the protection of humanitarian help by signing directly on the last print.

The campaign is a follow up from Justice for Muttur, the campaign aims to get war criminals behind bars.


Click images to enlarge.

Action against Hunger (ACF): Killing a humanitarian is like killing those he helped

Action against Hunger (ACF): Killing a humanitarian is like killing those he helped

Action against Hunger (ACF): Killing a humanitarian is like killing those he helped

Action against Hunger (ACF): Killing a humanitarian is like killing those he helped

Action against Hunger (ACF): Killing a humanitarian is like killing those he helped


Advertiser:
Action against Hunger (ACF)
Agency:
TBWA\PARIS
Additional credits:
Creative Directors: Franck Botbol, Hugues Cholez
Copywritter: Stephane Kaczorowski
Art Director: Sébastien Skrzypczak
Achat d’art: Barbara Chevalier
Production: Laurence Collavini
Photographer: Laziz Hamani
Photographer agent: Florence Moll & Associée
Stylism: Chantal Bourbigot
Special effects / Projections: Serge Roux
Décors: Pascal Batteux
Readjustments: 414
Digital platform: DAN\PARIS
Production: Adèle Grosskopf
Motion Design: Christophe Courty, Anthony Clavel, Joffrey Escudier Production Son: Else
Keywords:
- -



Comments


Comments about Metro Travelers in Paris follow a bullet to sign a petition

The images in this charity ad are powerful—but is it meaningful to sign a petition on the wall of the Paris Metro? Does this educate? Motivate those who sign to action? Change anything? Seems like Slactavism or Clicktavism.

Posted by Ken Wyman | 4-01-2014 15:02



My comment



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