The best of non-profit advertising and marketing for social causes

Midway: The Horror of Pollution

Midway: The Horror of Pollution

Message from the Gyre was, and still is, one of our most visited non-campaign posts on Osocio. And not only here. The horrible pictures, made by photographer Chris Jordan, of dead albatross youngsters made in 2009 at the Midway Atoll had a huge impact all over the internet.
Now we can say it was the most successful example of storytelling about plastic pollution in the ocean.

Chris Jordan is now making a movie about the same subject on the same location, the Midway Atoll [Wikipedia], a tiny stretch of sand and coral near the middle of the North Pacific.

This is a moment in time, a chance to witness and understand our role in an astonishing environmental tragedy. This is a place that provides context. Here, reflected in the beauty of the Albatross, is an unfolding horror. Yet it is a horror in which we see our own lives, a snapshot of our impact on the planet that challenges us to consider how to move forward.

Production of the film Midway continues through 2011.
The trailer looks promising. But the music makes me feel a little itchy. Pictures with such an impact don’t need this.

Chris Jordan checks in on day 4 of Midway Journey III, as he discovers a tiny albatross chick filled with plastic:

 

Chris Jordan was interviewed on CBC Radio’s ‘On The Coast’ with Stephen Quinn:

 

Chris Jordan final day summary:

 

Journey to Midway blog
Midway the film
Midway Journey on Facebook
Midway Journey on YouTube

Hat tip to Constantin Nimigean on Facebook.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x