The best of non-profit advertising and marketing for social causes

Mirror mirror on the wall, who’s the drunkest of them all?

Posted by Marc | 1-09-2012 20:50 | Category: Drugs, Road safety

On Dia do Motorista (Driver’s Day, July 25), insurance company Allianz warned cafe visitors about the risks of drinking and driving.
They did it with a special mirror in a bar in Brazil. The delayed reflection in the mirror shows how alcohol slows reflexes.
The message: “If you drink, don’t drive”.

Advertiser:
Allianz
Agency:
OgilvyOne, São Paulo, Brazil
Additional credits:
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Marcos Ribeiro
Creative Directors: Marcos Ribeiro, Alexandre Ravagnani
Art Directors: Fernando Passos, Rafael Gatuzzo
Copywriters: Flavio Tamashiro, Erich Moreira
Accounts: Felipe Obara, Andrea Tornovsky, Denise Caruso
Media: Luciana Serra, Larissa Dias
Planners: Luis Stateri, Marian Travassos, Cleber Almeida
Producers: Cecília Taioli, Adriana Jorge
Production Company: Santa Transmedia
Film Director: Gustavo Rodrigues
Sound Design: Sound Design
Source:
Adweek

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