The best of non-profit advertising and marketing for social causes

Misereor donations poster

Posted by Marc | 24-06-2009 21:04 | Category: Health, Developing World

This is a new campaign for Misereor Hilfswerk in Germany.
Passers-by can make a 50-cent donation by trowing coins into a slot in the poster. Measurement units on the cylinder of the syringe show how many coins already have been donated and how many injestions can be paid for. Misereor is helping with vaccinating children around the world.

“SAVE LIVES WITH 50 Cents!
Your donation sponsors a vaccination in Latin America, Asia or Afrika.
Thank you for your help”

Related Misereor post: War leaves many scars

Advertiser:
Misereor Hilfswerk
Agency:
Kolle Rebbe
Additional credits:
Creative Director: Lorenz Ritter
Art Director: Felix Schulz
Copywriter: Felix Schulz
Illustrator: Felix Schulz
Graphic Design: Patrick Weber
Photographer: Max Bojovic
Other additional credits:
Producer: Martin Lühe
Projectmanagment: Jessica Gustaffson, Franziska Ziegler

Comments

i like. a poster that earns money.

Posted by Rocco | 25-06-2009 17:23

Great way to visually show the power of micro-donations!

Posted by Amy Shropshire | 29-06-2009 16:14

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