Writer/Director Jennifer Siebel Newsom‘s film “explores women’s under-representation in positions of power by challenging the limited and often disparaging portrayal of women in the media, ” according to the film’s ‘about’ page. “As one of the most persuasive and pervasive forces in our culture, media is educating yet another generation that women’s primary value lies in their youth, beauty and sexuality—not in their capacity as leaders.”
Some of the most powerful American women in the world of politics and media took part, including Former United States Secretary of State Condoleezza Rice, Speaker of the House Nancy Pelosi, Senator Dianne Feinstein, Gloria Steinem, Jane Fonda, Geena Davis, Katie Couric and others. (Unfortunately, while her TV image appeared in the trailer, media superpower Oprah Winfrey is conspicuously absent from the list.)
You’ll notice that highly-sexualized ads are a major target of the film. Probably a good watch for anyone in the industry, no matter what your opinion on the influence of media on gender politics.
You can look for screenings (US-only, for now) or pre-order a DVD at their site.
Check out the movie poster after the break.