The best of non-profit advertising and marketing for social causes

Mobile Coffin

Posted by Marc | 7-12-2006 23:59 | Category: Road safety

vereniging verkeersslachtoffers

Three ads from the Vereniging Verkeersslachtoffers, the Dutch Association for Traffic Victims. In all ads the coffin is the central visual statement.

The first ad just won Bronze at the Eurobest advertising festival in the category Print.
Copy of the first ad: Every year 40 people die using a mobile phone while driving.
Second ad: Most traffic accidents happen between 4 and 6 pm.
Thirth ad: One out ten traffic victims is pedestrian.
Agency of all ads Ogilvy Amsterdam

Advertiser:
Vereniging Verkeersslachtoffers
Agency:
Ogilvy Amsterdam

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.