Osocio NL

Money can hide many things but not for Amnesty

Posted by Marc van Gurp | 27-10-2012 10:30 | Category: Fundraising, Human rights

Amnesty International - We will never let money hide reality from us

This is not the best Amnesty International PSA ever made but at least it is an attempt to explain how they finance their research and campaigns. They are 100% independent and the work is entirely funded by members.
Not the best PSA because of its cruelty that deflects attention.

“Independence” (the title of the campaign) aims to promote Amnesty International’s stance of refusing government and multinational donations on the principle of zero indebtedness. The commercial is accompanied by print ads with the headline: “We will never let money hide reality from us.”

The print ads are much more message friendly.

Read about how TBWA\Paris made the ad here.

Amnesty International - We will never let money hide reality from us

Amnesty International - We will never let money hide reality from us

Amnesty International
Additional credits:
Creative Director: Eric Holden, Remi Noel
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Production: Henry De Czar, \ELSE
Director: Joe Vanhoutteghem

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)