The best of non-profit advertising and marketing for social causes

Monkeying with our emotions

Monkeying with our emotions

Copyranter put me on to this disturbing video, which won a “Film Craft” gold lion at last week’s Cannes Advertising Festival.

“Your peace of mind starts with his” is a nice message to mainstream empathy towards lab animals, and the nightmarish animation puts us in the skin of an unfortunate test primate — then rips us right out of it.

I’m not sure it would work as well with a rat or a bunny, but the family resemblance between ourselves and chimps sure drives home the psychological horrors of being bound, prodded and vivisected.

Advertiser:
Deutscher Tierschutzbund
Agency:
Grey Düsseldorf
Source:
Animal New York

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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