The best of non-profit advertising and marketing for social causes

Monkeying with our emotions

Posted by Tom Megginson | 29-06-2010 17:04 | Category: Animal rights

Copyranter put me on to this disturbing video, which won a “Film Craft” gold lion at last week’s Cannes Advertising Festival:

“Your peace of mind starts with his” is a nice message to mainstream empathy towards lab animals, and the nightmarish animation puts us in the skin of an unfortunate test primate — then rips us right out of it.

I’m not sure it would work as well with a rat or a bunny, but the family resemblance between ourselves and chimps sure drives home the psychological horrors of being bound, prodded and vivisected.

Advertiser:
Deutscher Tierschutzbund
Agency:
Grey Düsseldorf
Source:
Animal New York

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Advanced search

Recent in Academy

Commander Chris Hadfield: Making space (and Canada) cool again

This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…

Strategy: Laughing Our Way to a Better World

Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

From the archive: Nothing replaces water

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.