MTV Smoke Screen
Posted by Armando Alves | 1-10-2009 21:56 | Category: Corporate Social Responsibility, Health10 Smokers. 5 countries. 1 month to quit smoking.
That’s the challenge proposed by MTV Europe, with the selected smokers from across Europe sharing their quitting attempts, by videoblogging, social network updates and other online footprints. The quitters, as with any reality show, are tracked with the help of a special advisor, Miss Quit.
You can get involved (and win tickets to this year’s MTV Europe Music Awards in Berlin) by helping the quitters with your encouragement and practical tips.
The project is also supported bu the European Union and Help E-U
Advertiser:
MTV Europe
Agency:
Carat
Source:
Dan Calladine
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