Finally the Spanish department of Reporters Without Borders (Reporteros Sin Fronteros) act on Twitter too. That is what this new campaign tells us.
The campaign, released in February 2011, is showing the three assholes from today’s news: Muammar Gaddafi, Robert Mugabe and Mahmoud Ahmadinejad.
“Reporters Without Borders. Now on twitter @RSF_ES. The media change, the truth remains.”
Nice idea, the Twitter icon drops bird shit. “The media change, the truth remains.”
I did some :30 research: @rsf_es is on twitter since 22 Nov 2009! It’s is a minor detail maybe, but who is telling the truth here?
I can fuss also about the other part of the tagline “The media change”.
I do not. Let’s enjoy watching this campaign: The mouse is mightier than the sword.
Reporteros Sin Fronteros
Saatchi & Saatchi, Madrid, Spain
Creative Director: Miguel Roig
Art Directors: Mauricio Duque, Daniela Frojuello
Copywriter: Jonay Sosa
Account Director: Saskia Van Liempt
Account Executive: Aiama Etxaniz
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