The best of non-profit advertising and marketing for social causes

Must have gifts this Christmas

Posted by Marc | 18-11-2011 21:52 | Category: Poverty

Christmas Bureau of Edmonton - Must have gifts this Christmas

Appealing campaign made by calder bateman for the Christmas Bureau of Edmonton. I love these visuals. Typical holiday season packaging filled with healthy food.
Aim is to get more donations to help feed families in need during the holiday season. The agency created a fun microsite as part of the campaign to help garner donations from those who aren’t typical donators.

“For some, these are the season’s must-have gifts.”

While many families happily celebrate the Christmas season, one in ten Edmontonians hunger through it. Single working mothers struggle to provide for their children. Impoverished seniors suffer on fixed incomes. And underprivileged families fight to make ends meet.

Founded in 1940, the Christmas Bureau is one of Edmonton’s longest serving non-profit organizations. Through individual and corporate donations, their goal is to provide for more than 70,000 people this season.

Advertiser:
Christmas Bureau of Edmonton
Agency:
calder bateman communications
Additional credits:
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Developer: Kobayashi
Sr. Account Executive: Willie Lee

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