On 18 February 175 mysterious election signs appeared in 130 municipalities in Flanders. With posters of the party chairmen of the five largest political parties. In Aloha outfit! But Why?
That became clear on February 19, when the party leaders were plastered with the slogan “Belgium is not an island., The world’s problems are ours. Challenge our politicians to look beyond borders.”
The campaign led to speculation on social media. And became trending topic. The sender turned out to be the Flemish North-South Movement 11.11.11.
Bogdan Vanden Berghe from 11:11:11: “Resolving and avoiding a financial and economic crisis, tackling climate change, elimination inequality, humane solutions for migrants. To tackle these challenges, we need politicians with guts to look beyond the boundaries. Politics aimed at global trends is important for the South and for ourselves.”
The pasting of the posters was done by volunteers. Hard to keep it a secret. And that may be called a great achievement.
Account Director: Jan Verhelst
Account Manager: Felix De Clercq
Creative Director: Frank Geerts
Art Director: Ken Callebaut
Copywriter: Bart Vandermaelen
Webdesign: Tineke Vandeweyer
Webdevelopment: Carl Rowies, Tim Camerlinckx
Photography: Koen Deprez
Styling: La Tirette
Retouche: Adrien Hendrickx
PR: markee & 11.11.11
Seeding: markee & Enchanté
Aloha - Belgium