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The NBA brands itself as a “Barrier Breaker” for #BlackHistoryMonth

The NBA brands itself as a “Barrier Breaker” for #BlackHistoryMonth
Still image from NBA's

In advance of Black History Month in the United States, the National Basketball Association is planning a number of observances, the first of which is this PSA that will debut during this Monday’s Detroit Pistons/Atlanta Hawks game.

Set to Dr. Martin Luther King, Jr.’s epochal “I Have a Dream” speech, the video shows people breaking barriers of prejudice through the sport of basketball.

The pioneers of human rights aren’t just about racial equality; the spot also shows Violet Palmer, the first female referee, and Jason Collins becoming the first openly gay male athlete, in American major league sports teams.

It’s an inspiring spot, even if Dr. King’s speech has been used many times as borrowed interest for emotive ads. At least this one celebrates human rights achievements in the United States (unlike a new anti-amnesty ad in California that references the speech to try to turn African Americans against immigration!)

Source: The Source

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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