The best of non-profit advertising and marketing for social causes

Neglected Children are made to feel invisible

Neglected Children are made to feel invisible


Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now agency JWT used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”

When the mannequin is removed the text “Thank you for seeing me” become visible.




Australian Childhood Foundation
JWT Melbourne

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.


  1. Francis 8 years ago

    Brilliant! Good work guys!

  2. Bob 8 years ago

    It makes me laugh, which I don’t believe is their intention.

  3. Dennis 8 years ago


  4. Kitty 8 years ago

    Neglected children are made to feel smothered by a giant piece of butcher paper? I think they fell in love with an execution here. It does not say “invisible” to me; it says “we want to get in Archive.”

  5. ersin sinay 7 years ago


Leave a reply

Your email address will not be published. Required fields are marked *


We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies