The best of non-profit advertising and marketing for social causes

Neglected Children are made to feel invisible

Posted by Marc | 23-04-2009 23:37 | Category: Abuse

Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now agency JWT used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”

When the mannequin is removed the text “Thank you for seeing me” become visible.

Advertiser:
Australian Childhood Foundation
Agency:
JWT Melbourne

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Comments

Brilliant! Good work guys!

Posted by Francis | 27-04-2009 03:00

It makes me laugh, which I don’t believe is their intention.

Posted by Bob | 12-05-2009 21:11

Excellent!!!

Posted by Dennis | 28-05-2009 11:25

Neglected children are made to feel smothered by a giant piece of butcher paper? I think they fell in love with an execution here. It does not say “invisible” to me; it says “we want to get in Archive.”

Posted by Kitty | 7-08-2009 18:21

Genius!

Posted by ersin sinay | 8-01-2010 01:48

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