People in wheelchairs also have clothing issues. That’s something regular mobile people never actually dwell upon.
It comes as no surprise that access to many things in life is limited for those who use wheelchairs. It’s why we loved meeting a company like IZ that was already making high quality fashion accessible to wheelchair users by designing with their unique needs in mind. But what was surprising to us is how little is actually being done about broader accessibility issues for wheelchair users around the world.
Shari is Co-Founder from Toronto-based creative agency The Garden. The agency is working together with IZ, a clothing line for people who use wheelchairs. Rather than creating an ad campaign, The Garden worked with IZ on branding, creating an advocacy piece and even designing clothing. It is a brand relaunch and a new social media campaign called Fashion IZ Freedom.
The campaign calls on people to order a special “Fashion IZ Freedom” t-shirt to raise awareness around accessibility issues. Once they receive the shirt, people are prompted with a card to “take a seat” for accessibility issues across North America by taking a seated selfie while wearing the shirt. They are then encouraged to share their pics with their social networks tagging @IZadaptive and #FashionIZFreedom.
#FashionIZFreedom on Instagram
One hundred per cent of the proceeds from the t-shirt sales will go towards building ramps in communities across North America.