The best of non-profit advertising and marketing for social causes

PETA PSA compares irresponsible “pet parents” to real ones

PETA PSA compares irresponsible “pet parents” to real ones

Update: PSA is from 2008. It was just recently recirculated.

PETA PSA compares irresponsible “pet parents” to real ones

The device of absurd comparison is not exactly groundbreaking, but at least this PETA PSA features some good writing and funny acting:

The creative team of Dan Neri and Scott Murray of Matter, along with Director Steven Tsuchida of Oil Factory, are also the ones responsible for this similar PETA PSA from 2008:

And this one:

I think you get the idea

Advertiser:
PETA
Agency:
Matter
Source:
PETA

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency.
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