The best of non-profit advertising and marketing for social causes

New: the Homelessfonts

New: the Homelessfonts
Homelessfonts

Homelessfonts

This is quite brilliant idea based on the handwritten cardboards no one reads. The Spanish Arrels foundation, in partnership with the advertising agency The Cyranos McCann, presents Homelessfonts.org, the first website to let you buy fonts created by homeless people.

The idea is that individuals and companies can buy these different fonts through the Homelessfonts.org website and use them in different spheres, such as their social networks and corporate identity, whether for advertising, stationery or packaging, etc.
It makes a design more personal because there is a story behind it. In a way it makes homeless people visible in a unique way. And the handwriting of the homeless will finally be read.

At the website users can also find out about their creators’ stories and see the uses made of them. So far about ten homeless people have taken part in the scheme.

The funds collected through Homelessfonts.org will be used to finance the work of the Arrels foundation for homeless people in Barcelona. In 2013, Arrels worked with 1,354 people, 436 of whom actually sleep in the street. The foundation supports homeless people on their way to independence, by offering accommodation, food and social and health care. There are currently about 3,000 homeless people in Barcelona, 900 of whom actually live in the street.

Homelessfonts

The story of Loraine:

 

The story of Guillermo:

 

Advertiser:
Arrels Fundació
Agency:
Cyranos McCann

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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